A marketing staff interviewing people on the street buttonholed a guy and asked him a series of questions. "Which shaving cream do you use?" "Baba's." "Which aftershave do you use?" "Baba's." "Which shampoo do you use?" "Baba's." "Which conditioner do you use?" "Baba's." Finally, a bit frustrated, the staff asked, "Ok, please tell me, what is this 'Baba'? Is it an international or local brand?" "Baba is my roommate."